In this blended course, you will learn and practice how to enhance your business writing skills, avoid communication barriers and establish credibility. Through a plenty of interactive tasks and hands-on practice, you will be able to write clearly and concisely, motivate your readers to react or respond, avoid logical fallacies, utilize the pillars of persuasion and adapt your messages to audience and context. You will also learn how to develop a professional writing style, enhance your language skills, and control your tone.

Course Content:

• The business communication process and identifying communication barriers
• Utilizing the pillars of persuasion (ethos, pathos and logos) for improving written communication
• Enhancing credibility and identifying logical fallacies
• Selecting a proper channel/medium of communication and adapting message to audience and context
• Collaborating with team members for planning, writing and editing documents
• Writing for the intended audience
• Dos and Don’ts in writing emails and letters
• Revising emails and letters for tone, content, format and language
• Writing different types of technical documents
• Writing creative content on social media
• Telling a compelling story: The effect of narrative persuasion
• Supporting messages with data analytics

Course Duration & Delivery:

• 10 hours of virtual classes
• 30 hours of self-study materials